Implement Seasonal Design into Your Brand – A Starter’s Guide
Even if you don’t look at a calendar for a whole year, you can most probably tell when the holiday season is getting close. Whether it’s the chilly weather or the pumpkin spice, businesses are all aboard the hype train during the holidays and try to find creative ways of adding seasonal design trends into their brand.
Holiday branding is a great way of building brand awareness, but there is a blurry line between being part of the holiday joy and overdoing it.
But let us hold you on for a minute before you hop into the holiday train, read this guide for some tips and tricks on how to incorporate seasonal elements to your brand and products without overdoing it.
Find a way for your logo to say happy holidays.
Your logo can speak volumes about your brand and its message to the consumers. Your company logo is a reflection of the company’s professionalism and the quality you produce, it is what gives the world an inside view into the culture you are building.
Give your logo a holiday theme, give it a subtle little holiday vibe by coloring it with regards to the holiday palette as opposed to your traditional color scheme. Have some fun and decorate it with a snowman, some holly berries, or a pumpkin to get into the holiday spirit.
The word to keep in mind here is subtle- your logo is the identity of your brand, so don’t go too crazy as your logo still needs to represent your brand. You don’t want your logo to be so into the holiday spirit that is beyond recognition. Have fun and have a go at the seasonal design trends and elements but don’t forget to have your brand’s voice still be heard amongst the santa hats and snowflakes.
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Don’t be just limited to the seasonal design elements of the winter holidays alone. Try to host a variety of seasons not just the winter holidays, including the your industry’s specific seasons.
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The seasonal design trends and social media.
Social media is the best place for companies to incorporate seasonal design trends.
You can switch up your Facebook cover photo by replacing it with a holiday inspired design for the season. Change your Twitter header, replace your usual header with one that has a seasonal design, added bonus if it features an inviting and cozy message. Adorn your social media pages with messages and imagery that is appropriate for the season.
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You can make switching up logos and other banners for the season much easier with the help of various logo scheduler plugins so you can seamlessly change your logo throughout your various social media platforms and emails. Click now for more information
If your company has a blog, you can post content that is appropriate for the season. Examply, if you have a company that deals with sustainable eco friendly products, then you might want to write a blog about eco friendly holiday decors and lighting.
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