Creating A Relation With The Community Around Your Business
The community where this company is situated is extremely important. They have a huge effect on how you will run the business and whether or not it will be successful. Any negative reaction from the locals can affect the business significantly. There is no business that can grow in a unfriendly environment. You should strive to form, a very great relation with them. There are a number of ways that your company can improve and ensure good relations with the community.
The first thing is you need to empower people in the community. You can allocate this service to some of the locals. It creates a feeling that they are a part of the company. It installs a need to rake care of the company. They will aim at ensuring that the environment is conducive for you to work in. They will inform you on everything happening in the community.
You should also offer sponsorships to the community. This is a great way to give back to the community. The community can select students who need more help to learn. You can also pick the best students in their exams and sponsor them to the next education levels. Other activities that are not educational can be sponsored. Sporting events, community events like fundraising can be great ways to give back.
You can form collaborations with other companies can offer charity to this community. Marathons can be held where the money collected from the fees or buying of t-shirts goes to charity in the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. Try and have regular projects in the community after a specific short period of time. This will ensure that your companies deeds are fresh in their minds. The leaders your location are very significant and you must be close to them. People believe what those who lead them have to say and will follow them at all times. Consult and form a bond with formal and also informal leaders.
Communication in any environment is crucial. You must create a very good communication channel between you and the community. Have representatives who can forward the company’s concerns to you. You can involve them by having public participation events on projects that will directly affect the company. This communication shows empathy which will be of help to the company. Make this relationships when your business is at its initial stages.This creates a good image of your concerns from the start. Developing this bond later will be very difficult.
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